Tracking Cookies

Affiliate sales can be tracked in different ways but the most common one is to use cookies. When a user clicks on one of your affiliate links, a cookie will be dropped on their web’s browser to keep track of whether they make a purchase or not on the advertiser’s site.

A lot of information is stored in a cookie: IP address, visit duration, date and time of visit, your affiliate ID… All this data is used to help us track clicks and conversions. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity.

Other kinds of cookies perform essential functions in the modern Web. Perhaps most importantly, authentication cookies are the most common method used by web servers to know whether the user is logged in or not, and which account they are logged in under. Without such a mechanism, the site would not know whether to send a page full of sensitive information, or a message saying “sorry, you need to log in”.

Cookie usage within Argos.co.uk

Argos.co.uk Privacy Policy – Cookies

Cookie Referral Period

The cookie duration defines the timeframe in which you are eligible for a commission once a user clicks on your affiliate link.

Most people don’t make a purchase on their first visit, so a cookie allows for the users your referred to the advertiser’s site to be tracked and if they come back later and make a purchase within the timeframe set by the cookie, you will be still be rewarded with a commission for the sale. Obviously, the longer the cookie duration the better it is for affiliates. Once the cookie is expired you will no longer earn a commission if the user comes back on the advertiser’s site and make a purchase.

What does it mean for Argos and you?

As of 21st November 2012, Argos UK will increase the cookie referral period from 14 days to 30 days. It means that you were previously earning a commission only if the user was making a purchase 14 days after clicking on your affiliate link. Once the cookie duration has been extended, you will be awarded a commission if a user you have referred to Argos makes a purchase within 30 days, provided you have been the last referral.

EU Cookie Directive

The EU cookie law (e-Privacy Directive) came into force on the 26th May 2011, governing the consent of cookie usage on your site. With recent guidelines being released in May 2012 we are working on creating an affiliate resource to guide you through the process of making your sites compliant. While we put this together, please visit the Information Commisioner’s Office for further information.

Further reading

Information about cookies

Useful information about cookies can be found at:
http://www.allaboutcookies.org

Internet Advertising Bureau

A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at:
http://www.youronlinechoices.eu

International Chamber of Commerce United Kingdom

Information on the ICC (UK) UK cookie guide can be found on the ICC website section:
http://www.international-chamber.co.uk/our-expertise/digitaleconomy

 

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